Jesmond Mizzi Financial Advisors approached us to create a campaign for their private pension plan product. Our creative concept drew a playful comparison between DIY projects gone wrong and the risks of not planning ahead for your pension. The message was clear: while some tasks can be tackled solo, your financial future isn’t one of them. This multi-channel campaign, spanning print, outdoor, TV, and online, delivered the punchline with humor and impact. The results were clear too — a significant boost in enquiries and awareness from both existing and new clients alike.