Medina Towers, a mixed-use development combining residential, retail, commercial, and conference spaces, stands as a new architectural icon with its sweeping curved design. Rising to 40 levels, each floor offers uninterrupted views of the Mediterranean, culminating in a breathtaking duplex restaurant at the tower’s peak. For the branding and logo design, we drew inspiration from the tower’s elegant curves and incorporated vibrant colours and patterns reflective of local traditions. The result is a dynamic and distinctive identity that captures both the modern sophistication of Medina Towers and the rich cultural heritage of its surroundings, making it a landmark in more ways than one.