Merill SICAV plc, a licensed multi-fund investment company, required a brand identity that reflects its position in the financial market while honouring its Maltese roots. We designed a sophisticated logo featuring an origami bird, inspired by the Merill, Malta’s national bird, symbolising growth and freedom. This distinct element became the focal point of the brand’s visual identity. Our comprehensive campaign launched Merill’s product offering with a focus on clarity, trust, and professionalism. The new brand successfully balances tradition and modernity, establishing Merill as a key player in the investment landscape.