Seedgreen is an equity-free, mentor-driven programme designed to support startups through two critical stages: validation and acceleration. Our role was to create a logo and basic branding that would clearly represent Seedgreen’s mission to cultivate promising ideas and help them grow. The branding reflects the programme’s dual focus on the validation and accelerator stages, providing a cohesive and flexible identity that can evolve alongside the startups it supports. The result is a modern, approachable brand that embodies Seedgreen’s commitment to fostering innovation and entrepreneurial growth from the ground up.