Simonds Farsons Cisk approached us to create the brand, identity, and packaging for Falcon, their new 0.0% alcohol beer aimed at Middle Eastern markets. We conducted extensive market research to map out the competition and ensure that our designs would stand out.

The Falcon name and branding ties into, and draws inspiration from, local heritage with the bird depicted mid-flight in a striking outline style reminiscent of traditional wood-cut art.

Our icon, branding and design for both bottles and cans is dynamic and fresh, ensuring Falcon makes a bold impact in a competitive market with its contemporary and eye-catching identity.