As part of Valletta 2018’s European Capital of Culture celebrations, we were entrusted with designing the identity for Tal-Kultura, the volunteer programme that played a crucial role in supporting the numerous cultural events. From the logo and colour schemes to posters, publications, and apparel, we developed a cohesive and dynamic brand that reflected the spirit of community involvement. Additionally, we built a mobile-friendly version of the desktop website, ensuring that the programme was easily accessible and engaging for volunteers on the go. This branding and digital transformation helped Tal-Kultura recruit and mobilise a diverse and dedicated group of volunteers throughout the year.