Thomas Smith, a renowned logistics company, needed a brand refresh that reflected their forward-thinking approach. We designed a distinctive monogram as the centerpiece of their new identity, extending it across all collateral—from stationery and packaging to apparel. A bold shift to vibrant blue transformed the look of their fleet, with striking monogram placements making each vehicle stand out. The new identity not only modernises the brand but ensures a cohesive and recognisable presence in every aspect of the business.