For Heineken’s UEFA Champions League campaign in Malta, we delivered a comprehensive 360° experience that brought fans closer to the action while significantly boosting brand engagement. The grand prize—a trip to watch a Champions League semi-final—was the centrepiece of a campaign that spanned outdoor media, web, social platforms, TV, and in-store promotions. We also transformed is-Suq tal-Belt into an electrifying fan zone, creating a hub of excitement in Valletta. The campaign didn’t just score with participants; it also delivered impressive results for Heineken, driving a 70% increase in sales and elevating brand awareness across the island.