A unified identity for Valletta 2018: European Capital of Culture
#BrandArchitecture #BrandDesign #BrandGuidelines #BrandPersonality #CorporateComms #CorporateDesign #LogoDesign #Signage #TouchpointDesign #UIDesign #UXDesign #VisualIdentity #Wayfinding #WebDesign
Client:
Sector:
Valletta 2018
Non-profit Organisation
Creating a versatile brand identity and mobile-friendly experience for the Valletta 2018 volunteer programme
We were entrusted with designing the complete identity for Valletta 2018, the prestigious European Capital of Culture programme. Our work included the creation of the event’s logo, a diverse colour scheme that differentiated between the various cultural activities, and comprehensive promotional and way-finding signage. In addition, we developed web solutions and co-branding guidelines to ensure consistency across all platforms and partners. This cohesive approach provided a unified and recognisable visual identity, reflecting the vibrancy and diversity of the year-long celebration.
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